Looking for new Sponsors ?!

In order to help pilots to find new partners, Martin Sheel made a general "sponsorship file"

It includes some texts and pictures especially designed  to catch attention.

This file is available in English & German.

Sponsor Documentation

This example of a sponsor documentation folder should help you to find sponsors

The document consists of different parts :

• A cover sheet, which is meant to catch the attention of a PR-manger, when the documentation arrives on his desk. When ever possible this should be printed in very high quality. This might be a little more
  expensive, but it is important to give a professional impression.

Once you got a high quality print of this page, a colour copy might be a cheaper alternative for the next documentation. It is a good idea to cover this first page with a transparent sheet e.g. a Xerox slide, this
gives a nice and shiny impression, and protects the document.

• Two colour pages introducing sponsoring in paragliding competitions. For those pages a standard ink jet quality is probably sufficient. They are available in English or German, and don’t need changes, supposed you use them in countries of these languages.

• Several pages introducing paragliding competitions, the national competition organisation and proposals for Sponsorship. This part you have to adapt to the conditions in your country, and to your demands. It
  is just meant as a proposal.
  
• A page about yourself. It is self evident that you got to change this. Try to give a favourable impression about yourself, and don’t forget a nice portrait.
  
• If available, add several pages with pressreleases and articles in magazines. If you have a lot of them, create a separate pressbook. If you have videos of TV-broadcasts, wind them to the hot spots, and send them too.

• Find a nice way to bind the whole document. (Don’t just use staples!)

• Add a short letter to the PR-department of the company you wish to contact. Best is if you already know somebody in this department.

• A few days after your documentation arrived in the company, you should call to present you personally, and give a sympathetic but professional impression.
  
  Some additional remarks :

• Be realistic, it is hard work to find a sponsor. Don’t be frustrated after the first trials. We are, and will probably stay a small sport with little notice in the media.
  
• Almost all our sponsorship came by personal connections.
  
• We should try to help each other. Every single sponsor helps the sport, not just your own sponsor. So try to avoid multiple contacts of the same PR-department. Try to co-ordinate with other pilots in your
  area. Maybe it is easier to build a team to find a sponsor.
  
• Budget time is November, so best is to look for a sponsor in October.

• One of the most important parts of your documentation are press releases. So try to be as much as possible present in the press and other media throughout the year. The PWC office will try to keep track of articles in magazines, beginning this year. Probably your federation has an article service, that is an organisation which sends them all articles concerning paragliding of the whole country. In Switzerland this organisation is called ARGUS.
  
• Martin Scheel will prepare a little work shop concerning Sponsoring in Como on the PWC. Maybe you got some good ideas that we can develop together. In case of any remarks or questions, contact :
  

Martin Scheel

Phone: ++ 41 81 250 25 10
Fax: ++ 41 81 250 25 11

Email: maede@swissonline.ch

See You, and good luck

Martin Waeny and Martin Scheel

You can directly consult pictures & texts here, only texts are directly downloadable

Concerning printable pictures (photographic quality) they are too big to manage them on a web site.

So you need to order a CDRom (PC & Mac) to the PWCA office.